The label design for the new collection of The Cool Cat restaurant jars was conceived as a natural extension of the brand’s bold, urban identity.
The goal was to create a label system for the product line that would stand out in a category visually dominated by repetitive solutions, remain consistent with the restaurant’s character, and be scalable enough to accommodate future flavor variations.
The starting point was to move away from the typical aesthetic of food packaging – clean, sterile, and predictable – in favor of a visual language inspired by the street: raw, expressive, and authentic.
